The Promise of Social Marketing

Author: Chahid Fourali
Publisher: Routledge
ISBN: 1317018842
Format: PDF, Mobi
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Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Young Consumer Behaviour

Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Format: PDF, Docs
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Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Marketing Research

Author: Riccardo Benzo
Publisher: SAGE
ISBN: 1526422352
Format: PDF
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Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Small Change Why Business Won t Save the World Large Print 16pt

Author: Michael Edwards
Publisher: ReadHowYouWant.com
ISBN: 1459626427
Format: PDF, Docs
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A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that? Almost everything, argues former Ford Foundation director Michael Edwards. In this hard - hitting, controversial expose, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around.

The Promise of a Pencil

Author: Adam Braun
Publisher: Simon and Schuster
ISBN: 1476730636
Format: PDF, Docs
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The author describes how he left a lucrative business consulting job to found the nonprofit Pencils of Promise, an organization responsible for building schools for the poor in developing countries around the world and which recently completed its two hundredth school.

The Linked Photographers Guide to Online Marketing and Social Media

Author: Lindsay Adler
Publisher: Cengage Learning
ISBN: 1435456068
Format: PDF, Mobi
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The Linked Photographer's Guide to Online Marketing and Social Networking is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business onli

Tell the Truth

Author: Jonathan Salem Baskin
Publisher: BenBella Books
ISBN: 1936661462
Format: PDF
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Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don’t always sell products. Consumers determine what’s true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. InTell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.

Guerrilla Marketing on the Internet

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 161308031X
Format: PDF, ePub, Mobi
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The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Your Guide to Successful Postgraduate Study

Author: Geoffrey C Elliott
Publisher: SAGE
ISBN: 152645047X
Format: PDF, ePub, Mobi
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The leap between the undergrad and postgrad can sometimes come as a surprise, especially if you've been out of education for a while. Postgraduate study involves applying skills and knowledge in a more sophisticated and advanced way than was required during your degree. Your Guide to Successful Postgraduate Study demystifies some of the expectations of post-grad study and outlines tools and strategies for developing skills that will improve your work throughout the whole of your post-graduate course. This book advises you on how to: decide what to read, and how best to read it produce engaging outputs in writing or speaking that are convincing and engaging pursue academic arguments and show evidence of research/reading maximize your employability after graduation. Get ahead of the game and equip yourself with the skills needed to supercharge your postgraduate work! SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!

Be the Change

Author: Michelle Nunn
Publisher: Hundreds of Heads Books, LLC
ISBN: 9781933512136
Format: PDF, Kindle
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Be the Change celebrates the personal transformations of men and women who, by working to change the world, changed themselves. Featuring interviews with over 1,000 volunteers, from everyday people to business and community leaders to celebrities, the book combines hands-on advice on ways to get involved with enlightening real-life stories from those who did. Inspirational yet practical, it’s the perfect companion for readers who want to stop daydreaming about a more fulfilling life and a better world and take action to do so. Includes forewords by President George H. W. Bush and Tom Brokaw