Social Media Explained

Author: Mark W. Schaefer
Publisher: Lightning Source Incorporated
ISBN: 9780615840031
Format: PDF, Docs
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This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success.

Social Media Explained

Author: Mark Schaefer
Publisher:
ISBN: 9780692062067
Format: PDF, Kindle
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Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success * A six-step path to discovering your social media strategy * Battle-tested tips and ideas you can apply today * Case studies illustrating social media successes * Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.

No Bullshit Social Media

Author: Jason Falls
Publisher: Pearson Education
ISBN: 0789748010
Format: PDF, ePub, Mobi
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The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R&D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

How Companies Succeed in Social Business

Author: Shawn Santos
Publisher: Pearson Education
ISBN: 0134036484
Format: PDF, ePub, Mobi
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How Companies Succeed in Social Business delivers specific strategies, detailed tactics, true best practices, and actionable answers to these and other crucial questions about both strategy and tactics: * How have other companies been successful, and where have they failed? * How do I champion social business initiatives to executives? * How do I measure ROI and build a business case? * How do I attract and deepen both internal and external participation? * How do I integrate social media with my existing technologies and processes? * How do I organize internally for maximum effectiveness and efficiency? * How will social media impact my people and our culture? * How can I optimize our content management processes and systems? * What's lurking around the corner? How can I prepare for the future of social business? This is an indispensable resource for all leaders and practitioners in support and marketing, especially those involved with IT, PR, corporate communications, sales,

Optimize

Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Format: PDF, ePub, Mobi
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

The Power of Visual Storytelling How to Use Visuals Videos and Social Media to Market Your Brand

Author: Ekaterina Walter
Publisher: McGraw Hill Professional
ISBN: 0071824006
Format: PDF, ePub, Mobi
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Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Talk Inc

Author: Boris Groysberg
Publisher: Harvard Business Press
ISBN: 1422183998
Format: PDF
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Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.

Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 9780071769501
Format: PDF, ePub, Docs
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

The Social Media Bible

Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 1118283457
Format: PDF, Kindle
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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

The Art of Social Media

Author: Guy Kawasaki
Publisher: Penguin
ISBN: 1591848075
Format: PDF, ePub, Docs
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"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.