Pricing Photography

Author: Michal Heron
Publisher: Skyhorse Publishing, Inc.
ISBN: 1621532569
Format: PDF, ePub, Mobi
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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Pricing Photography

Author: Michal Heron
Publisher: Regnery Publishing
ISBN: 1621532569
Format: PDF
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Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Pricing Photography

Author: Michal Heron
Publisher: Allworth Communications, Inc.
ISBN: 1581152078
Format: PDF, ePub, Mobi
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Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

The Photographer s Pricing System

Author: Alicia Caine
Publisher: Peachpit Press
ISBN: 0134181697
Format: PDF, ePub, Docs
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In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you’ll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an “Expert’s Guide” on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients. Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.

Pricing Your Portraits

Author:
Publisher: Amherst Media
ISBN: 1608958728
Format: PDF, ePub
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Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.

Licensing Photography

Author: Victor Perlman
Publisher: Skyhorse Publishing, Inc.
ISBN: 1581158440
Format: PDF, Kindle
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Today, photographers can make every image pay and pay again by controlling and pricing the rights to their work. In Licensing Photography, a veteran photographer and a respected attorney team up to present the complex subject of licensing of clear, understandable terms. With this step-by-step guide, readers will be able to forge successful, legally sound, and profitable agreements. Digitial imaging and Internet technology mean the market for licensing is bigger than ever—and Licensing Photography helps every photographer get a piece of the pie. • All the tools a photographer needs to craft licensing agreements, price licenses, and negotiate fees • Real-life examples, sample agreements, Q&A section, plus legal advice in layman's terms Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Profit Building for Pro Photographers

Author:
Publisher: Amherst Media
ISBN: 9781682030400
Format: PDF, ePub
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Jeff and Carolle Dachowski present 60 ideas for shaping up a lagging business or hitting the ground running with a fledgling portrait and wedding photography business. In part 1, Pricing and Operations, readers will learn great ideas for pricing, proofing images, retouching, dealing with taxes, and more. In part 2, Client Perspective, Pricing and Operations, the Dachowskis focus on maximizing the client experience. You’ll learn to appeal to your target client and ensure that your logo and brand send a cohesive message. You’ll also learn to form marketing partnerships and become more involved in community events. In part 3, Marketing and Promotions, the authors provide marketing tactics that are best suited to today’s climate. Photographers will learn to develop successful marketing campaigns, use social media, and find new opportunities for success. With 60 top-notch ideas for profit enhancement, sample marketing materials, and inspiring images, this book will help photographers of all levels reach their financial goals.

Photography Business Secrets

Author: Lara White
Publisher: John Wiley & Sons
ISBN: 1118674626
Format: PDF, Docs
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Give your photography business an edge with these professional insights There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more. Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing Provides proven tips for building a successful photography business Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.

Sculpting with Light

Author: Allison Earnest
Publisher: Amherst Media
ISBN: 1608951049
Format: PDF, ePub, Docs
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Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.