Playing Video Games

Author: Peter Vorderer
Publisher: Routledge
ISBN: 1135257477
Format: PDF, Docs
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From security training simulations to war games to role-playing games, to sports games to gambling, playing video games has become a social phenomena, and the increasing number of players that cross gender, culture, and age is on a dramatic upward trajectory. Playing Video Games: Motives, Responses, and Consequences integrates communication, psychology, and technology to examine the psychological and mediated aspects of playing video games. It is the first volume to delve deeply into these aspects of computer game play. It fits squarely into the media psychology arm of entertainment studies, the next big wave in media studies. The book targets one of the most popular and pervasive media in modern times, and it will serve to define the area of study and provide a theoretical spine for future research. This unique and timely volume will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, and marketing.

Communication Science Theory and Research

Author: Marina Krcmar
Publisher: Routledge
ISBN: 1136288996
Format: PDF, Docs
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This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Media Audiences

Author: John L. Sullivan
Publisher: SAGE
ISBN: 1412970423
Format: PDF, Mobi
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

Media Literacy

Author: Kathleen Tyner
Publisher: Routledge
ISBN: 1135269726
Format: PDF, Docs
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This volume explores how educators can leverage student proficiency with new literacies for learning in formal and informal educational environments. It also investigates critical literacy practices that can best respond to the proliferation of new media in society. What sorts of media education are needed to deal with the rapid influx of intellectual and communication resources and how are media professionals, educational theorists, and literacy scholars helping youth understand the possibilities inherent in such an era? Offering contributions from scholars on the forefront of media literacy scholarhip, this volume provides valuable insights into the issues of literacy and the new forms of digital communication now being utilized in schools. It is required reading for media literacy scholars and students in communication, education, and media.

Immersed in Media

Author: Cheryl Campanella Bracken
Publisher: Routledge
ISBN: 1135849889
Format: PDF, Docs
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"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of ‘presence’ with bright young scholars who bring a new perspective." —Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."—Anna Spagnolli, University of Padova, Italy "Bracken and Skalski have assembled a collection of works from the world’s foremost authorities on telepresence, a topic that has gone understudied for years. Someone has finally assembled a comprehensive volume on the subject. This book is a must not only for those interested in telepresence, but for mass communication scholars of all kinds."—Kenneth A. Lachan, University of Massachusetts, Boston, USA Immersed in Media highlights the increasing significance of telepresence in the media field. With contributions representing diverse disciplines, this volume delves into the topic through considerations of popular media types and their effects on users. Chapters in the work explain how the experience of presence can be affected by media technologies, including television, video games, film, and the Internet. They also discuss how presence experience mediates or moderates commonly studied media effects, such as enjoyment, persuasion, and aggression. These discussions are accompanied by overviews of the current state of presence research and its future. Ultimately, this work establishes the crucial role of telepresence in gaining a complete understanding of the uses and effects of popular media technologies.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE Publications
ISBN: 1452289786
Format: PDF
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Psychology of Entertainment

Author: Jennings Bryant
Publisher: Routledge
ISBN: 1135257418
Format: PDF, ePub, Mobi
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As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.

White News

Author: Don Heider
Publisher: Routledge
ISBN: 1135662150
Format: PDF
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Is TV news racist? If the purpose of local news is to cover individual communities and to present issues of interest and concern to local audiences, why are local newscasts so similar in markets around the country? These are the questions that motivated Heider's research, leading to the development of this book. Recognizing that local news is the outlet through which most people get their news, Heider ventured into the local television newsrooms in two moderate-size, culturally diverse U.S. markets to observe the news process. In this report, he uses his insider's perspective to examine why local television news coverage of people of color does not occur in more meaningful ways. Heider examines the perceptions of racism and ethnicity, and addresses such dichotomies as "white" news (content determined by white managers) being delivered by non-white news anchors, thus giving the appearance of "non-white" news. He also considers how coverage of minorities influences viewers' perceptions of their minority neighbors. Heider then sets forth a new theoretical concept--incognizant racism--as a way of explaining how news workers consistently ignore news in significant portions of the communities they cover. This contribution to the minorities and media discussion provides important insights into the newsroom decision-making process and the sociology and structure of newsrooms. It is required reading for all who are involved in news reporting, mass communication, media and minority studies, and cultural issues in today's society.

Playing Along

Author: Kiri Miller
Publisher: Oxford University Press
ISBN: 0199929912
Format: PDF
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Why don't Guitar Hero players just pick up real guitars? What happens when millions of people play the role of a young black gang member in Grand Theft Auto: San Andreas? How are YouTube-based music lessons changing the nature of amateur musicianship? This book is about play, performance, and participatory culture in the digital age. Miller shows how video games and social media are bridging virtual and visceral experience, creating dispersed communities who forge meaningful connections by "playing along" with popular culture. Playing Along reveals how digital media are brought to bear in the transmission of embodied knowledge: how a Grand Theft Auto player uses a virtual radio to hear with her avatar's ears; how a Guitar Hero player channels the experience of a live rock performer; and how a beginning guitar student translates a two-dimensional, pre-recorded online music lesson into three-dimensional physical practice and an intimate relationship with a distant teacher. Through a series of engaging ethnographic case studies, Miller demonstrates that our everyday experiences with interactive digital media are gradually transforming our understanding of musicality, creativity, play, and participation.