Myth and Meaning

Author: Claude Lévi-Strauss
Publisher: Routledge
ISBN: 1134522304
Format: PDF, Mobi
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In addresses written for a wide general audience, one of the twentieth century's most prominent thinkers, Claude Lévi-Strauss, here offers the insights of a lifetime on the crucial questions of human existence. Responding to questions as varied as 'Can there be meaning in chaos?', 'What can science learn from myth?' and 'What is structuralism?', Lévi-Strauss presents, in clear, precise language, essential guidance for those who want to learn more about the potential of the human mind.

The Myths We Live By

Author: Mary Midgley
Publisher: Taylor & Francis
ISBN: 1136807535
Format: PDF, ePub, Docs
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With a new Introduction by the author 'An elegant and sane little book. – The New Statesman Myths, as Mary Midgley argues in this powerful book, are everywhere. In political thought they sit at the heart of theories of human nature and the social contract; in economics in the pursuit of self interest; and in science the idea of human beings as machines, which originates in the seventeenth century, is a today a potent force. Far from being the opposite of science, however, Midgley argues that myth is a central part of it. Myths are neither lies nor mere stories but a network of powerful symbols for interpreting the world. Tackling a dazzling array of subjects such as philosophy, evolutionary psychology, animals, consciousness and the environment in her customary razor-sharp prose, The Myths We Live By reminds us of the powerful role of symbolism and the need to take our imaginative life seriously. Mary Midgley is a moral philosopher and the author of many books including Wickedness, Evolution as a Religion, Beast and Man and Science and Poetry. All are published in Routledge Classics.

Science as Salvation

Author: Mary Midgley
Publisher: Routledge
ISBN: 1134841159
Format: PDF, Kindle
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What is the role of scientists in society? What should we think when they talk about more than just science? Mary Midgley discusses the high spiritual ambitions which tend to gather around the notion of science.

Classical Mythology The Basics

Author: Richard Martin
Publisher: Routledge
ISBN: 1317539168
Format: PDF, Mobi
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This is an engaging introduction which explores the latest thinking about Classical mythology, the history of interpreting myths and the role of myths in cultural tradition, from painting to opera, philosophy, politics, drama, and religion in the modern day. It answers such questions as what are ancient myths and who invented them where do gods come from what makes a hero how is Classical myth used in the modern world and what approaches are there to the study of myth? Featuring further reading and case studies from antiquity to the modern day, this is an essential introduction to the myths which have been a fundamental part of Western culture throughout history.

Mircea Eliade

Author: Nicolae Babuts
Publisher: Routledge
ISBN: 1351505173
Format: PDF, ePub
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Mircea Eliade (1907–1986) was one of the twentieth century's foremost students of religion and cultural environments. This book examines the emergence, function, and value of religion and myth in his work.Nicolae Babuts, Robert Ellwood, Eric Ziolkowski, John Dadosky, Robert Segal, Mac Linscott Ricketts, Douglas Allen, and Liviu Borda examine Eliade's views on the interaction between the sacred and the profane. Each explores Eliade's phenomenological approach to the study of religion and myth. They show that modern rites of initiation, cultural activities, and spectacles like bullfighting, film, and, perhaps surprisingly, reading and writing, all harken back to the archetypal structures of the mythical imagination. Perhaps the greatest achievement of Eliade's phenomenological approach is that it reveals what we have in common with pre-Socratic man: the mind's structural capacity to endow objects and events with spiritual values and meanings.As a study of Eliade's concept of the mythic imagination, the book posits an analogy between the myths of the past and modern imitations. The authors suggest that in spite of their differences and their separate historical sources, myths represent basic structures of human consciousness. This book is essential reading for all students of religion, philosophy, and literature.

Contemporary Art and Classical Myth

Author: Isabelle Loring Wallace
Publisher: Ashgate Publishing, Ltd.
ISBN: 9780754669746
Format: PDF, Kindle
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Contemporary art is deeply engaged with the subject of classical myth. Yet within the literature on contemporary art, little has been said about this provocative relationship. Composed of fifteen original essays, Contemporary Art and Classical Myth addresses this scholarly gap, exploring, and in large part establishing, the multifaceted intersection of contemporary art and classical myth.

Brand Meaning

Author: Mark Batey
Publisher: Routledge
ISBN: 1317558022
Format: PDF, Kindle
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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Fairy Tales and the Art of Subversion

Author: Jack Zipes
Publisher: Routledge
ISBN: 1135210292
Format: PDF, ePub, Docs
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The fairy tale may be one of the most important cultural and social influences on children's lives. But until Fairy Tales and the Art of Subversion, little attention had been paid to the ways in which the writers and collectors of tales used traditional forms and genres in order to shape children's lives – their behavior, values, and relationship to society. As Jack Zipes convincingly shows, fairy tales have always been a powerful discourse, capable of being used to shape or destabilize attitudes and behavior within culture. For this new edition, the author has revised the work throughout and added a new introduction bringing this classic title up to date.

Transforming Education

Author: Agnieszka Bates
Publisher: Routledge
ISBN: 1317417860
Format: PDF, ePub
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Transforming Education challenges the current global orthodoxy that ‘educational transformation’ can be achieved through a step-by-step implementation of centralised, performance-based strategies for school improvement. Complex responsive processes theory is utilised in an original way to critique leadership myths and explore the alternative, deeper meanings of educational transformation. The theory opens up new forms of understanding about how ordinary practitioners negotiate the meanings of ‘improvement’ in their everyday practice. It is in the gap between the emergence of these local interactions and the predetermined designs of policy-makers that educational transformation can be lost or found. This book is an essential read for education professionals and students interested in the fields of complexity, education policy, leadership and management.

Against Meritocracy

Author: Jo Littler
Publisher: Routledge
ISBN: 1317496035
Format: PDF, Kindle
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Meritocracy today involves the idea that whatever your social position at birth, society ought to offer enough opportunity and mobility for ‘talent’ to combine with ‘effort’ in order to ‘rise to the top’. This idea is one of the most prevalent social and cultural tropes of our time, as palpable in the speeches of politicians as in popular culture. In this book Jo Littler argues that meritocracy is the key cultural means of legitimation for contemporary neoliberal culture – and that whilst it promises opportunity, it in fact creates new forms of social division. Against Meritocracy is split into two parts. Part I explores the genealogies of meritocracy within social theory, political discourse and working cultures. It traces the dramatic U-turn in meritocracy’s meaning, from socialist slur to a contemporary ideal of how a society should be organised. Part II uses a series of case studies to analyse the cultural pull of popular ‘parables of progress’, from reality TV to the super-rich and celebrity CEOs, from social media controversies to the rise of the ‘mumpreneur’. Paying special attention to the role of gender, ‘race’ and class, this book provides new conceptualisations of the meaning of meritocracy in contemporary culture and society.