Marketing Management A Strategic Decision Making Approach

Author: John Mullins
Publisher: McGraw-Hill Education
ISBN: 9780078028793
Format: PDF, ePub, Mobi
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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

Marketing Strategy A Decision Focused Approach

Author: John Mullins
Publisher: McGraw-Hill Education
ISBN: 9780078028946
Format: PDF, ePub, Mobi
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Marketing Management A Strategic Decision Making Approach

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1490254587
Format: PDF, Mobi
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Facts101 is your complete guide to Marketing Management, A Strategic Decision-Making Approach. In this book, you will learn topics such as Understanding Market Opportunities, Understanding Consumer Buying Behavior, Understanding Organizational Markets and Buying Behavior, and Measuring Market Opportunities: Forecasting and Market Knowledge plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

MARKETING MANAGEMENT 4E

Author: SAXENA
Publisher: Tata McGraw-Hill Education
ISBN: 1259081451
Format: PDF, ePub, Docs
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This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

Marketing Management

Author: Ramaswamy
Publisher: Macmillan
ISBN: 9780230637290
Format: PDF
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FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a

Marketing Management for the Hospitality Industry

Author: Allen Z. Reich
Publisher: Wiley
ISBN: 9780471310129
Format: PDF, ePub
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The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management. Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketing strategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects of marketing * Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry * Tips on integrating marketing strategy with overall business strategy * Numerous charts and tables that support the text and clarify difficult points Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.

Case Studies for Marketing Students

Author: Kisholoy Roy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532931468
Format: PDF, Docs
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This book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this book will serve good to all students pursuing marketing management curriculum in various universities.