Kind und Werbung Problemanalyse und didaktische Skizze

Author: Moritz Prien
Publisher: GRIN Verlag
ISBN: 3640423674
Format: PDF, ePub, Mobi
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Studienarbeit aus dem Jahr 2009 im Fachbereich Sachunterricht, Heimatkunde (Grundschulpadagogik), Note: 1,3, Carl von Ossietzky Universitat Oldenburg (Padagogik), Veranstaltung: Inhalte und Methoden politisch-sozialwissenschaftlichen Sachunterrichts, Sprache: Deutsch, Anmerkungen: Detaillierte, differenzierte Auseinandersetzung mit dem Thema Werbung aus padagogischer Perspektive. Didaktische Skizze und Problemanalye mit je eigenstandigem, umfassendem Literaturverzeichnis., Abstract: Dass Kinder schon relativ zeitig nach diesem Themenbereich fragen, womoglich fragen Was macht Werbung und warum?', liegt nahe, da sie (wie im Folgenden aufgezeigt) taglich und nahezu uberall mit Werbung in Beruhrung kommen. Im Zeitalter der fortschreitenden Mediatisierung unseres Lebens und unseres Wissenserwerbs muss der Werbung gesteigerte Aufmerksamkeit entgegengebracht werden. Primarerfahrungen sind im Bereich Bildung bei den meisten Menschen Mangelware. Jeder aufgeklarte und mundige Mensch eignet sich Grossteile seines Wissen durch irgendeine Medienform an. Kinder wachsen in dieser hochmedialen Welt auf, nehmen die Medien wie selbstverstandlich an (vgl. Lange, 2002, S.822). Da Werbung, transportiert durch welches Medium auch immer, omniprasent in unserem Alltag vorhanden ist, gelangen einige Information nahezu ungefiltert ins (Unter-)Bewusstsein junger und erwachsener Menschen, weil die gigantische Menge an Information nicht immer bewusst wahrgenommen werden kann (vgl. Lange, 2002, S.825). Der Umgang mit Medien muss demnach geschult und bewusst gemacht werden, um Chancen und Risiken zu erkennen. Fur Werbung gilt dies in einem noch hoheren Masse, weswegen sich die vorliegende Arbeit mit jenem Sujet beschaftigt. Niemand geht zu McDonald's, aber immer ist es dort voll." (Aufenanger, 1997, S.28). Was in, wenn schon nicht tragischer, dann doch richtiger Weise auf diese Fast-Food-Kette zutrifft, gilt in ahnlichem Masse fur Werbung und deren Wirkung. Niemand gibt zu, sich davon beeinfl"

Mathematische Vor und Br ckenkurse

Author: Isabell Bausch
Publisher: Springer-Verlag
ISBN: 3658030658
Format: PDF, ePub, Docs
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Der Tagungsband gibt einen breiten Überblick über Ziele, Kursszenarien und Lehr-Lernkonzepte, Unterstützungsmaßnahmen in der Studieneingangsphase, Möglichkeiten des Assessments und der Diagnostik sowie einen Ausblick zur Zukunft von mathematischen Vor- und Brückenkursen. Zudem werden aktuelle Vor- und Brückenkursprojekte vorgestellt und der aktuelle empirische und theoretisch-konzeptionelle didaktische Forschungsstand in diesem Bereich abgebildet. ​

Handbook on Peace Education

Author: Gavriel Salomon
Publisher: Psychology Press
ISBN: 1136874518
Format: PDF
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This handbook encompasses a range of disciplines that underlie the field of peace education and provides the rationales for the ways it is actually carried out . The discipline is a composite of contributions from a variety of disciplines ranging from social psychology to philosophy and from communication to political science. That is, peace education is an applied subject which is practiced in differing ways, but must always be firmly based on a range of established empirical disciplines. The volume is structured around contributions from expert scholars in various fields that underpin peace education, plus contributions from experts in applying peace education in a range of settings, all complemented by chapters which deal with issues related to research and evaluation of peace education.

Multimedia Learning

Author: Richard E. Mayer
Publisher: Cambridge University Press
ISBN: 0521514126
Format: PDF, ePub
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Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning.

Biological Perspectives on Language

Author: David Caplan
Publisher: MIT Press
ISBN: 9780262031011
Format: PDF, Docs
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Profoundly influenced by the analyses, of contemporary linguistics, these original contributions bring a number of different views to bear on important issues in a controversial area of study. The linguistic structures and language-related processes the book deals with are for the most part central (syntactic structures, phonological representations, semantic readings) rather than peripheral (acousticphonetic structures and the perception and production of these structures) aspects of language. Each section contains a summarizing introduction.Section I takes up issues at the interface of linguistics and neurology: The Concept of a Mental Organ for Language; Neural Mechanisms, Aphasia, and Theories of Language; Brain-based and Non-brain-based Models of Language; Vocal Learning and Its Relation to Replaceable Synapses and Neurons.Section II presents linguistic and psycholinguistic issues: Aspects of Infant Competence and the Acquisition of Language; the Linguistic Analysis of Aphasic Syndromes; the Clinical Description of Aphasia (Linguistic Aspects); The Psycholinguistic Interpretation of Aphasias; The Organization of Processing Structure for Language Production; and The Neuropsychology of Bilingualism.Section III deals with neural issues: Where is the Speech Area and Who has Seen It? Determinants of Recovery from Aphasia; Anatomy of Language; Lessons from Comparative Anatomy; Event Related Potentials and Language; Neural Models and Very Little About Language.David Caplan, M.D. edited Biological Studies of Mental Processes (MIT Press 1980), and is a member of the editorial staff of two prestigious journals, Cognition and Brain & Behavorial Sciences, He works at the Montreal Neurological Institute. André Roch Lecours is Professor of Neurology and Allan Smith Professor of Physiology, both at the University of Montreal. The book is in the series, Studies in Neuropsychology and Neurolinguistics.

There s such Divinity doth Hedge a King

Author: Nicolas Wyatt
Publisher: Routledge
ISBN: 1351879553
Format: PDF, ePub, Mobi
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The ideology of power is as much a part of modern life as in the ancient world, in which it has its long-lasting roots. Communities have always provided a supernatural sanction for the maintenance of power by the few, often dressing it up in elaborate mythic fictions, rich iconography and complex rituals. This volume presents Nicolas Wyatt's discussions of royal ideology, its mythic and ritual expressions and various literary treatments in ancient Israel, viewed from a comparative perspective. Exploring the possibility that in many of the manifestations of Israelite kingship we can detect the influence of broader cultural patterns, notably as found in Egyptian and West Semitic contexts, he considers the main early cultural influences on Israel and emphasizes the mythic dimension in which the 'divinity' of the king is a real factor.

Philosophy of responsibility

Author: Edgar Bodenheimer
Publisher: Fred B. Rothman & Company
ISBN:
Format: PDF, Docs
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This book was written by a lawyer using an interdisciplinary approach in a broad, nontechnical manner.