Irresistible Empire

Author: Victoria De Grazia
Publisher: Harvard University Press
ISBN: 9780674031180
Format: PDF, Mobi
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The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description.

Irresistible Empire

Author: Victoria De Grazia
Publisher: Belknap Press
ISBN:
Format: PDF, Kindle
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The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

Irresistible Empire

Author: Victoria De Grazia
Publisher: Belknap Press
ISBN: 9780674022348
Format: PDF, ePub
Download Now
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

Uncouth Nation

Author: Andrei S. Markovits
Publisher: Princeton University Press
ISBN: 9781400827299
Format: PDF, ePub, Docs
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No survey can capture the breadth and depth of the anti-Americanism that has swept Europe in recent years. From ultraconservative Bavarian grandmothers to thirty-year-old socialist activists in Greece, from globalization opponents to corporate executives--Europeans are joining in an ever louder chorus of disdain for America. For the first time, anti-Americanism has become a European lingua franca. In this sweeping and provocative look at the history of European aversion to America, Andrei Markovits argues that understanding the ubiquity of anti-Americanism since September 11, 2001, requires an appreciation of such sentiments among European elites going back at least to July 4, 1776. While George W. Bush's policies have catapulted anti-Americanism into overdrive, particularly in Western Europe, Markovits argues that this loathing has long been driven not by what America does, but by what it is. Focusing on seven Western European countries big and small, he shows how antipathies toward things American embrace aspects of everyday life--such as sports, language, work, education, media, health, and law--that remain far from the purview of the Bush administration's policies. Aggravating Europeans' antipathies toward America is their alleged helplessness in the face of an Americanization that they view as inexorably befalling them. More troubling, Markovits argues, is that this anti-Americanism has cultivated a new strain of anti-Semitism. Above all, he shows that while Europeans are far apart in terms of their everyday lives and shared experiences, their not being American provides them with a powerful common identity--one that elites have already begun to harness in their quest to construct a unified Europe to rival America.

American Visions of Europe

Author: John Lamberton Harper
Publisher: Cambridge University Press
ISBN: 9780521566285
Format: PDF
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Traces the persistent influence on world affairs of the views of three principal political figures--Franklin Roosevelt, George Kennan, and Dean Acheson--who differed over how much America should involve itself in Europe and what the balance of power between Europe and America should be.

Sex after Fascism

Author: Dagmar Herzog
Publisher: Princeton University Press
ISBN: 1400843324
Format: PDF, ePub
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What is the relationship between sexual and other kinds of politics? Few societies have posed this puzzle as urgently, or as disturbingly, as Nazi Germany. What exactly were Nazism's sexual politics? Were they repressive for everyone, or were some individuals and groups given sexual license while others were persecuted, tormented, and killed? How do we make sense of the evolution of postwar interpretations of Nazism's sexual politics? What do we make of the fact that scholars from the 1960s to the present have routinely asserted that the Third Reich was "sex-hostile"? In response to these and other questions, Sex after Fascism fundamentally reconceives central topics in twentieth-century German history. Among other things, it changes the way we understand the immense popular appeal of the Nazi regime and the nature of antisemitism, the role of Christianity in the consolidation of postfascist conservatism in the West, the countercultural rebellions of the 1960s-1970s, as well as the negotiations between government and citizenry under East German communism. Beginning with a new interpretation of the Third Reich's sexual politics and ending with the revisions of Germany's past facilitated by communism's collapse, Sex after Fascism examines the intimately intertwined histories of capitalism and communism, pleasure and state policies, religious renewal and secularizing trends. A history of sexual attitudes and practices in twentieth-century Germany, investigating such issues as contraception, pornography, and theories of sexual orientation, Sex after Fascism also demonstrates how Germans made sexuality a key site for managing the memory and legacies of Nazism and the Holocaust.

Among Empires

Author: Charles S MAIER
Publisher: Harvard University Press
ISBN: 0674040457
Format: PDF, ePub, Mobi
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This elegantly written book examines the structure and impact of empires and asks whether the United States shares their traits and behavior. Charles S. Maier outlines the essentials of empire throughout history, then explores the exercise of U.S. power in the nineteenth and twentieth centuries. With learning, dispassion, and clarity, Among Empires offers bold comparisons and an original account of American power.

Uninsured in America

Author: Susan Sered
Publisher: Univ of California Press
ISBN: 9780520933460
Format: PDF, ePub, Docs
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Uninsured in America goes to the heart of why more than forty million Americans are falling through the cracks in the health care system, and what it means for society as a whole when so many people suffer the consequences of inadequate medical care. Based on interviews with 120 uninsured men and women and dozens of medical providers, policymakers, and advocates from around the nation, this book takes a fresh look at one of the most important social issues facing the United States today. A new afterword updates the stories of many of the people who are so memorably presented here.

Jazz Rock and Rebels

Author: Uta G. Poiger
Publisher: Univ of California Press
ISBN: 9780520211391
Format: PDF
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"This significant contribution to German history pioneers a conceptually sophisticated approach to German-German relations. Poiger has much to say about the construction of both gender norms and masculine and feminine identities, and she has valuable insights into the role that notions of race played in defining and reformulating those identities and prescriptive behaviors in the German context. The book will become a 'must read' for German historians."--Heide Fehrenbach, author of Cinema in Democratizing Germany "Poiger breaks new ground in this history of the postwar Germanies. The book will serve as a model for all future studies of comparative German-German history."--Robert G. Moeller, author of Protecting Motherhood "Jazz, Rock, and Rebels exemplifies the exciting work currently emerging out of transnational analyses. [A] well-written and well-argued study."--Priscilla Wald, author of Constituting Americans

Hollyworld Space Power and Fantasy in the American Economy

Author: Aida A. Hozic
Publisher: Cornell University Press
ISBN: 9780801439261
Format: PDF, Docs
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Hollywood is currently one of the largest and most profitable sectors of the U.S. economy. In just a few decades, it has transformed itself from a dying company town into a merchandising emporium of movies, games, and licensed characters. It is quickly moving even further into cyberspace, virtual reality, and digital imaging. Aida Hozic writes of these enormous changes in the film industry from a novel perspective: by tracing shifts in spatial organization of film production from the enclosed worlds of old Hollywood studios through globally dispersed location shooting to digital production and distribution. Hozic's fascinating tale of latter-day capitalism suggests that the physical reorganization of production—across the American economy, but in Hollywood in particular—alters material and conceptual boundaries between work and leisure, public and private, reality and fantasy. Particular economic regimes and forms of spatial organization have specific moral implications, and so the story of Hollywood's cultural production is partly a story of censorship and moral surveillance. Hozic's account of industrial change in Hollywood, and of its attempts at moral control over the production of fantasy, is an illuminating confrontation with the peculiar nature of Hollywood's political authority and of its complex power.