Interactive Project Management

Author: Nancy Lyons
Publisher: New Riders
ISBN: 013293132X
Format: PDF, ePub
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As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work. In this book, the authors: Define the unique characteristics of interactive projects Explain the importance of emotional intelligence in the workplace Discuss communication techniques that help teams work together more efficiently Outline a process and specific deliverables that clarify how to think about critical aspects of a project Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch

Interactive Project Management

Author: Nancy Lyons
Publisher: New Riders Pub
ISBN: 9780321815156
Format: PDF, Kindle
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An engaging, straightforward guide to Interactive Project Management and the value it can bring to companies and project teams * *Lean, flexible, and people-focused approach towards how to act and think. *Brings process together with lessons on how to handle all the other stuff like meetings, pitches, inter-group dynamics and client expectations. *Moves through the lifecycle of a project from proposal to launch. We--the digital geeks of the world--have to take responsibility for our own projects, processes and values. Creating a website or an app isn't the only goal. Finding and executing the right solution to our clients' problem is the goal. It's not about producing something, it's about producing the right thing. This book will be useful for everyone who works (or is going to work) on interactive projects because it's about more than tasks, steps and phases. It's a methodology and way to think about productive projects. The process is the right combination of detail and flexibility--robust enough to work, but simple enough to execute without over-administration or over-documentation.

Managing Interactive Media

Author: Elaine England
Publisher: Addison-Wesley
ISBN:
Format: PDF, Kindle
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This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

The Project Management Coach Your Interactive Guide to Managing Projects

Author: Jill Dann
Publisher: Teach Yourself
ISBN: 9781471801525
Format: PDF, Kindle
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Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone who has to manage a project Where this book take you? * You will be fully prepared to manage a specific project How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals By the end of this book you will have everything in place to start managing your project. - Build the skills you need - Understand your stakeholders and their role - Construct a project plan - Motivate yourself and your team - Be on time and on budget

Content Strategy at Work

Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Format: PDF, Mobi
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Managing Interactive Media Projects

Author: Tim Frick
Publisher: Delmar Pub
ISBN: 9781418050016
Format: PDF
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From the birth of a media project idea to the implementation and maintenance of that project, this book provides the skills and know-how to master the process of managing interactive media projects. Managing Interactive Media Projects offers important insights and techniques for various approaches to the process of creating interactive media. It covers the ever-important steps of planning, documenting, writing, designing, implementing, testing, debugging and maintaining interactive media projects that range from web sites and online media to DVDs, CD-ROMs and Flash. Detailed breakdowns of key steps in developing interactive projects coupled with in-depth case studies and digital supplemental materials make it a valuable resource in today's creative market. Written in a cohesive yet easy to understand manner, this book will transform the daily drudgery of technical specifications and documentation into an easy-to-implement process that will help readers to surpass even their own expectations on their interactive media projects. Benefits: * Vivid illustrations highlight important concepts and engage readers, motivating them to brainstorm projects of their own * Up-to-date coverage provides a current view of the industry and the skills needed to be successful, at a time when other books on the topic are dated and irrelevant to today's media designers * Coverage includes a wide array of interactive disciplines, allowing readers to broaden their skill sets

Guide to the Project Management Body of Knowledge PMBOK Guide Fifth Edition

Author: Project Management Institute
Publisher: Project Management Institute
ISBN: 1935589814
Format: PDF, Docs
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A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. • A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. • Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. • Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that each of the subsidiary plans are integrated through the overall project management plan.

Conceptual Design for Interactive Systems

Author: Avi Parush
Publisher: Morgan Kaufmann
ISBN: 0124199836
Format: PDF, Docs
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Conceptual Design for Interactive Systems: Designing for Performance and User Experience provides readers with a comprehensive guide to the steps necessary to take the leap from research and requirements to product design. The text presents a proven strategy for transforming research into a conceptual model, discussing the iterative process that allows users to build the essential foundation for a successful interactive system, while also taking the users’ mental model into consideration. Readers will gain a better understanding of the framework they need to perceive, understand, and experience their tasks and processes in the context of their products. The text is ideal for those seeking a proven, innovative strategy for meeting goals through intuitive and effective thinking. Provides a practical, guiding approach that can be immediately applied to everyday practice and study Complete analysis and explanation of conceptual modeling and its value Discusses the implications of effective and poor conceptual models Presents a step-by-step process, allowing users to build the essential foundation for a successful interactive system