Implementing SAP CRM

Author: Vivek Kale
Publisher: CRC Press
ISBN: 1482231425
Format: PDF, ePub, Mobi
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In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

Planning Your SAP CRM Implementation

Author: George Fratian
Publisher: SAP PRESS
ISBN: 9781592291960
Format: PDF, Kindle
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If you're considering an SAP CRM implementation, this insightful book will give you and your project team the no-nonsense, practical details on what to do, when to do it, and, more important, what not to do. Written from a project management approach, the book uses numerous practical examples and scenarios to take you through the key aspects of initiating your plan, including technical design choices, monitoring the project's progress, controlling the scope, and how to take your initial project to the next level. The comprehensive guide bridges the gap between the technical details and project management information by addressing the various architecture options, including CRM Online vs. CRM Mobile, picking the user interface type (Web or SAP GUI), and choosing a hosting model, etc. You'll learn about the advantages, disadvantages, and the eventual compromises that have to be made when making your choices. This is the one book you'll need to help you avoid costly mistakes and achieve an effective SAP CRM implementation.

Discover SAP CRM

Author: Srini Katta
Publisher: SAP PRESS
ISBN: 9781592298365
Format: PDF, Mobi
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Discover what SAP CRM is and whether it's right for your businessLearn from practical customer examples and real world insightNew coverage of mobility, incident management, partner channel management, and more2nd edition: Fully updated and expandedIt's a fact: companies that lose their customer undivided attention and sight of their customers' needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you're new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Perfect for managers and consultants, this book comprehensively explains what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability.Achieve customer-driven growth and explore the different ways SAP CRM can be integrated into your business. Supported by customer examples and practical insight, learn how SAP CRM works in the real world.Highlights- Marketing, sales, and service- Interaction centers- Web channels- Mobile applications- Partner channel management- Master data- Industry verticals

SAP CRM

Author: Stephen Johannes
Publisher: SAP PRESS
ISBN: 9781592294398
Format: PDF, ePub
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* Understand SAP CRM's technical landscape and how it differs from the rest of the SAP Business Suite * Learn about the SAP CRM data model and how to load and extract data * Explore the most useful enhancements in SAP CRM If you've ever had to work on the SAP CRM backend, this book is the resource you've been waiting for. You'll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You'll also follow a simple development example throughout the book that will help you apply the programming logic you've learned to real-world situations. SAP CRM Basics Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques. Data Modeling Tools Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding. Code Logic Find the code you need to effectively work with SAP CRM, and also learn detailed coding logic to be able to create your own code.Configuration and Enhancements Learn how to input business logic with the BTE framework, enhance the open channel for Campaign Management, and much more. Common Enhancement Requests Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps.

Service with SAP CRM

Author: Markus Kirchler
Publisher: SAP PRESS
ISBN: 9781592292066
Format: PDF, ePub, Mobi
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In today’s competitive business environment, maintaining a strong relationship with core customers is essential, particularly in the service area. With SAP CRM 2007, you can achieve optimal performance of your service processes and successfully position your company with your customers. This book covers the core business principles and mechanisms of CRM processes and teaches you how to implement and customize SAP CRM 2007 to achieve these goals and meet your specific requirements. Beginning with an introduction to the functionality, new interface, and relevant master data of SAP CRM 2007, readers get volumes of practical insights into the power of the service area. Everything from order management, resource planning, and mobile services to complaint management is covered. In addition, you’ll find clear process descriptions, basic customizing settings, and step-by-step guidelines that illustrate the process design options. With this book, you’ll discover critical success factors for your SAP CRM 2007 implementation, and gain practical insights from a real-life examples, that you can put to use immediately within your organization.

SAP CRM

Author: Chandrakant Agarwal
Publisher: SAP PRESS
ISBN: 9781493210398
Format: PDF, Docs
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SAP Implementation Unleashed

Author: George Anderson
Publisher: Sams Publishing
ISBN: 9780768688047
Format: PDF, Docs
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SAP can help you capture better information and deliver it more quickly, allowing you to make better decisions and maximize the business value of everything you do. However, SAP implementations require massive effort, total buy-in, and significant change throughout the organization. In SAP Implementation Unleashed, 10 expert SAP project managers, functional consultants, and technologists guide you through the entire journey, helping you avoid pain and pitfalls and gain all the benefits of SAP. The authors introduce start-to-finish business, technical, and project management roadmaps for successful SAP implementation. Then, drawing on their immense experience, they walk you through the entire process of planning and deployment—addressing make-or-break issues and hidden gaps that other guidebooks ignore. You’ll discover how to employ processes, models, and toolsets that help you achieve implementation excellence while systematically reducing cost and business risk. Along the way, you’ll find actionable advice and real-world insight into innovative project management, best-suited leadership, effective load testing, contemporary infrastructure implementation, and more. George W. Anderson is responsible for providing enterprise applications thought leadership for the EDS/HP office of the CTO. A long-time SAP consultant and PMI-certified project manager, George has authored several best-selling books and enjoys new challenges. Charles D. Nilson is a senior program manager for EDS/HP and has led many successful SAP implementation teams over the years. He is a PMI PMP and is SAP Partner Academy certified in MM and PP. Tim Rhodes is a senior SAP technical consultant for EDS/HP and a Basis/infrastructure veteran focused on implementing, migrating, and upgrading SAP Business Suite and NetWeaver solutions. Tim is also an SAP-certified technical consultant, OCP, MCSE, and HP Master ASE. Detailed Information on How To... Define the business vision driving your implementation, and use it to design your solution Use TCO techniques to fully understand SAP’s financial impact in your organization Structure your SAP project management office, business teams, technical support organization, and overall project team Size, plan, and test your SAP infrastructure to deliver the best performance and availability at the best cost Integrate SAP into an SOA environment Install and configure SAP Business Suite and NetWeaver components Perform basic functional configuration, testing, and change management activities Enable a smooth transition by successfully performing the critical tasks that immediately precede SAP Go-Live Choose the right mix of tools and applications to test, manage, and monitor SAP Prepare your SAP Operations team for its post-implementation responsibilities

SAP Project Management Pitfalls

Author: Jayaraman Kalaimani
Publisher: Apress
ISBN: 1484213890
Format: PDF, Mobi
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Master the SAP product ecosystem, the client environment, and the feasibility of implementing critical business process with the required technical and functional configuration. SAP Project Management Pitfalls is the first book to provide you with real examples of the pitfalls that you can avoid, providing you with a road-map to a successful implementation. Jay Kay, a SAP Program Manager for Capgemini, first takes a deep dive into common pitfalls in implementing SAP ERP projects in a complex IT landscape. You will learn about the potential causes of failures, study a selection of relevant project implementation case studies in the area, and see a range of possible countermeasures. Jay Kay also provides background on each - the significance of each implementation area, its relevance to a service company that implements SAP projects, and the current state of research. Key highlights of the book: Tools and techniques for project planning and templates for allocating resources Industry standards and innovations in SAP implementation projects in the form of standard solutions aimed at successful implementation Managing SAP system ECC upgrades, EHP updates and project patches Learn effective ways to implement robust SAP release management practices (change management, BAU) Wearing a practitioner’s insight, Jay Kay explores the relevance of each failed implementation scenario and how to support your company or clients to succeed in a SAP implementation. There are many considerations when implementing SAP, but as you will learn, knowledge, insight, and effective tools to mitigate risks can take you to a successful implementation project.

SAP CRM Middleware Optimization Guide

Author: Juliane Bode
Publisher: SAP PRESS
ISBN: 9781592291212
Format: PDF, ePub, Mobi
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Now you can proactively avoid administration problems with CRM Middleware - whether they be performance losses or even complete system freezes - using this comprehensive book, based on the extensive experience of SAP Active Global Support. You'll learn the basics of data processing in the Middleware (input processing, validation, output processing) and get concrete troubleshooting advice. Plus, uncover a vast array of optimization options for all critical parts of the Middleware, as well as practical instruction on how to avoid system freezes and on how to handle those freezes once they've occurred. Based on CRM Release 5.0, this book is also highly useful for those still working with the older Release 4.0. In addition, wherever possible, the authors also provide you with sneak previews of the upcoming release 6.0 as well. Highlights Include: * Input processing and validation * Output processing * BDoc modelling and storage * Groupware integration * Exchanging your own data * Replication & Realignment * XML * Reorganizing the Middleware * Mass changes * Roadmaps for analyzing the Middleware

Maximizing Your SAP CRM Interaction Center

Author: John Burton
Publisher: SAP PRESS
ISBN: 9781592291977
Format: PDF
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This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center. You'll discover what the SAP CRM Interaction Center is, and learn how to maximize it through customization and enhancement. Each chapter describes specific functions, explains why they are useful, and then demonstrates how to use and customize them. Topics covered include Computer Telephony Integration and Multi-Channel Integration, the different types of Interaction Centers, IC Marketing, IC Service, Shared Services Center, Telesales, and much more. You'll also learn about customer success stories and SAP's current and future plans. This book is up to date for CRM 2007, but also provides useful information for all versions of the IC, including tips and suggestions on why it is beneficial to upgrade. Whether you're a newcomer to SAP CRM and need an introduction to the Interaction Center, or you're a current SAP CRM IC user who wants to know what's new and find out how to customize your options, this book will give you the answers you need.