How to Protect or Destroy Your Reputation Online

Author: John David
Publisher:
ISBN: 9781632650641
Format: PDF, ePub
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With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you ve done something foolish yourself, are unfairly linked to another s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations. "How to Protect (or Destroy) Your Reputation Online" provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to: Take control of your online voice and build a reputational firewall. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies that will both improve your online reputation and bolster your bottom line. "How to Protect (or Destroy) Your Reputation Online" is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie s List. John also shows you how to deal with revenge porn, hate blogs, Google s right to be forgotten in Europe, the business of online complaint sites, even the covert ops of reputation management."

Digital Assassination

Author: Richard Torrenzano
Publisher: St. Martin's Press
ISBN: 1429989386
Format: PDF, Kindle
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Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

Violated Online

Author: Steven Wyer
Publisher: Dunham Group
ISBN: 9780983745600
Format: PDF
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"If you think you are safe...think again."

Online Reputation Management For Dummies

Author: Lori Randall Stradtman
Publisher: John Wiley & Sons
ISBN: 1118416651
Format: PDF, ePub
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More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Establishing Managing and Protecting Your Online Reputation

Author: Kevin Pho
Publisher: Greenbranch Pub Llc
ISBN: 9780988304055
Format: PDF, ePub
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Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will. Maybe you're not a big social media user - but your patients are. And they rely on social media sources when they're finding a doctor or a medical practice. In fact, a recent study concluded that, as of 2012, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don't let social media chatter define you. Take control of your online reputation now - or someone else will! From the Foreword, Robert Wachter, MD, says, ." . . whether we like it or not, our online reputation is becoming the main prism through which we will be known - to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona."

The 48 Laws Of Power

Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651348
Format: PDF, Kindle
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'Machiavelli has a new rival, and Sun-tzu had better watch his back' - New York Times Robert Greene's laws are now famous: Law 1: Never outshine the master. Law 2: Never put too much trust in friends; learn how to use enemies. Law 3: Conceal your intentions. Law 4: Always say less than necessary. At work, in relationships, on the street or on the 6 o'clock News: the 48 Laws apply everywhere. For anyone with an interest in conquest, self-defence, wealth, power or simply being an educated spectator, The 48 Laws of Power is one of the most useful and entertaining books ever; it 'teaches you how to cheat, dissemble, feign, fight and advance your cause in the modern world.' (Independent on Sunday). Robert Greene will teach you the distilled wisdom of the masters - illustrated through the tactics, triumphs and failures from Elizabeth I to Henry Kissinger on how to get to the top and stay there. Wry, ironic and clever, this is an indispensable and witty guide to power. The perfect gift book for the power-hungry (and who doesn't want power?); this is the Concise Edition of an international bestseller. From the internationally bestselling author of Mastery, The Art Of Seduction, and The 33 Strategies Of War.

Getting to Yes And

Author: Bob Kulhan
Publisher: Stanford University Press
ISBN: 1503600955
Format: PDF, ePub, Docs
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Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes. Drawing on principles from cognitive and social psychology, behavioral economics, and communication, Kulhan teaches readers to think on their feet and approach the most typical business challenges with fresh eyes and openness. He shows how improv techniques such as the "Yes, and" approach, divergent and convergent thinking, and focusing on being present can translate into more productive meetings, swifter decisions, stronger collaboration, positive conflict resolution, mindfulness, and more. Moving from the individual to the organizational level, Kulhan compiles time-tested teaching methods and training exercises into an instrumental guide that readers can readily implement as a party of one or a company of thousands.

Mechanics of Online Reputation Management

Author: Tyler Collins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519762252
Format: PDF, Mobi
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Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts. Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search. This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo. Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns. This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation. With this book, you can: Remove any negative online content from search results, regardless of type or industry. Position any web property at the top of any search engine. Access 100% success rate strategies, campaign templates, tools, resources, and processes. Steal the leading industry experts' most effective tactics for delivering results to clients. Manipulate websites, social platforms, audiences, and search engine algorithms. Master the playing field where reputations are derived and repeatedly forged. Cleanse, repair, polish, and permanently dictate what appears for any search phrase. Fortify a digital firewall preventing any old or new negative content from appearing again. In-depth topics range from: Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations. Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios. Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy. Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media. Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress. Includes a thorough overview of SERP's (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.

Online Reputation

Author: Sarah Pearce
Publisher:
ISBN: 9780473341541
Format: PDF
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What people say about you and your business online has become the most important reflection of your integrity, reliability and skill. Professional coach, social strategist and speaker, Sarah Pearce, will show you how to understand and manage your digital identity as your top business priority. Sarah provides her readers insights on how to build trust and protect reputations in a digital age. In this book you will: Learn how to proactively develop a powerful online brand presence, while avoiding reputation wrecking balls Discover the key to creating and maintaining a positive persona on Facebook, Twitter, Instagram and LinkedIn Uncover the seven deadly sins of online behaviour and gather the tools needed to outshine the competition Learn from compelling case studies how online behaviour can both positively and dangerously affect offline life What some readers have to say: "You could risk spending a small fortune on reputation damage control or you could simply read this book. A comprehensive look at the do's and don'ts when it comes to the age of digital reputation with scary case studies to ensure you are kept on your toes." - Jimmy Murray, CEO, Property Noise Group (NZ) "Smart people will educate themselves with tips, tactics and strategies on how to combat and protect your greatest asset online - your reputation. Your education starts with this book and I recommend you read it today to protect yourself and your brand from becoming "Digital Dust." You've been warned!" - Scott Wilson, Head of Sales & Marketing, Digital Influence "Sarah provides a handy framework for taking control over how you and your brand are known online and shows you how to build a trusted online presence with a foundation too strong for a reputation wrecking ball to penetrate. It is a great and "must do" read for anyone involved in the digital world - and these days that is just about everyone." - Phillip Quay, CEO, MediaPA Grab your copy today and learn how to protect your most valuable asset - YOUR Online Reputation!

Wild West 2 0

Author: Michael FERTIK
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814415105
Format: PDF, ePub, Mobi
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The Internet is like the Old West—a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business. Wild West 2.0 offers simple yet extraordinarily powerful ways to: Proactively protect your online reputation • Determine the extent of reputation damage and identify its original source • Offset even the most savage attacks—and get the truth out there • Control how search engines rank and display results about your business and your name • Create positive Internet content and buzz that become “word-of-mouse” marketing In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?