Building Desire

Author: George Dodds
Publisher: Psychology Press
ISBN: 0415325234
Format: PDF, Mobi
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'Building Desire' considers the Barcelona Pavilion, completed in 1986, & its forerunner, the German Pavilion of 1929, & looks at the work of Ludwig Mies van der Rohe. It examines in detail the role of photography in architecture & its continuing influence.

Brand Desire

Author: Nicholas Ind
Publisher: Bloomsbury Publishing
ISBN: 147292536X
Format: PDF
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Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.

Why We Build

Author: Rowan Moore
Publisher: Harper Collins
ISBN: 0062277596
Format: PDF, ePub, Mobi
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In an era of brash, expensive, provocative new buildings, a prominent critic argues that emotions—such as hope, power, sex, and our changing relationship to the idea of home—are the most powerful force behind architecture, yesterday and (especially) today. We are living in the most dramatic period in architectural history in more than half a century: a time when cityscapes are being redrawn on a yearly basis, architects are testing the very idea of what a building is, and whole cities are being invented overnight in exotic locales or here in the United States. Now, in a bold and wide-ranging new work, Rowan Moore—former director of the Architecture Foundation, now the architecture critic for The Observer—explores the reasons behind these changes in our built environment, and how they in turn are changing the way we live in the world. Taking as his starting point dramatic examples such as the High Line in New York City and the outrageous island experiment of Dubai, Moore then reaches far and wide: back in time to explore the Covent Garden brothels of eighteenth-century London and the fetishistic minimalism of Adolf Loos; across the world to assess a software magnate’s grandiose mansion in Atlanta and Daniel Libeskind’s failed design for the World Trade Center site; and finally to the deeply naturalistic work of Lina Bo Bardi, whom he celebrates as the most underrated architect of the modern era.

The Roaring 2000 S

Author: Harry S. Dent
Publisher: Simon and Schuster
ISBN: 068486732X
Format: PDF, ePub, Docs
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In his bestselling book, The Great Boom Ahead, published in 1993, Harry Dent, one of the world's most prescient economic prognosticators, stood practically alone in forecasting a new age of prosperity emerging in the 1990s and extending into the new century. Dent foresaw a booming stock market, falling mortgage rates, and the resurgence of America as the premier global economic superpower. All of his predictions have come to fruition. Now, in The Roaring 2000s, Dent focuses his visionary eye on the full spectrum of changes that will follow in the wake of the burgeoning turn-of-the-century economy. According to Dent, how and where we work and live is about to change more drastically than at any time in our history due to the convergence of the mainstreaming of the Internet and other technologies and the peak spending years of the aging baby boomers. This will result in nothing less than the greatest boom in history and an unprecedented opportunity for investors and entrepreneurs, great buys in real estate, and a wealth of high-quality lifestyle choices for the savvy people who anticipate these changes. We will we such rapid and exciting change as we have not seen since the dizzying pace of the productivity revolution unleashed by the assembly line in the Roaring Twenties. Dent not only offers detailed investment strategies aimed at exploiting the coming boom for the next fifteen years but he also explains future trends in the job market, technology, demographics, and real estate. He foresees the next great population migration and explores the radically different business and organizational structures that will be the offspring of the Information Age. At the crux of these changes is the fundamental shift to a new network model wherein front-line human "browsers" focus on intimately understanding the needs of a unique segment of customers and coordinate the products or expertise of specialized back-line human "servers" to customize solutions. With new research tools applied to the trends that have developed within the last few years, The Roaring 2000s reveals concrete predictions and indepth insights into the next decade, including: A Dow that continues to soar and will eventually reach at least 21,500, and possibly 35,000, by the year 2008 The importance of "gazelles," small- to medium-sized, high-growth companies, which today are creating most of of the jobs in this country The rapid future economic development in countries in die Far East, South America, and Eastern Europe, and select areas of Africa, and what that means for investment, employment, and business growth opportunities now The Roaring 2000s also describes the lifestyle changes these developments will inspire, including: The New American Deam -- why changing techologies could mean a return to small-town living and which nine types of boomtowns will offer the highest quality of life in the decades ahead Investment strategies that will help readers get the most out of a rapidly changing world It is essential, Dent explains, to understand the magnitude and nature of the forces changing our economy and lifestyles in order to take advantage of the invaluable, emerging opportunities for significantly improving ones quality of life. The Roaring 2000s is a necessary guidebook to the not-so-distant future.

From Phenomenology to Thought Errancy and Desire

Author: Babette Babich
Publisher: Springer Science & Business Media
ISBN: 9401716242
Format: PDF, ePub, Docs
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For both continental and analytic styles of philosophy, the thought of Martin Heidegger must be counted as one of the most important influences in contemporary philosophy. In this book, essays by internationally noted scholars, ranging from David B. Allison to Slavoj Zizek, honour the interpretive contributions of William J. Richardson's pathbreaking Heidegger: Through Phenomenology to Thought. The essays move from traditional phenomenology to the idea of essential (another) thinking, the questions of translation and existential expressions of the turn of Heidegger's thought, the intersection of politics and language, the philosophic significance of Jacques Lacan, and several essays on science and technology. All show the influence of Richardson's first study. A valuable emphasis appears in Richardson's interpretation of Heidegger's conception of die Irre, interpreted as Errancy, set in its current locus in a discussion of Heidegger's debacle with the political in his involvement with National Socialism.

Mating in Captivity

Author: Esther Perel
Publisher: Harper Collins
ISBN: 0060753641
Format: PDF, ePub, Docs
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One of the world’s most respected voices on erotic intelligence, Esther Perel offers a bold, provocative new take on intimacy and sex. Mating in Captivity invites us to explore the paradoxical union of domesticity and sexual desire, and explains what it takes to bring lust home. Drawing on more than twenty years of experience as a couples therapist, Perel examines the complexities of sustaining desire. Through case studies and lively discussion, Perel demonstrates how more exciting, playful, and even poetic sex is possible in long-term relationships. Wise, witty, and as revelatory as it is straightforward, Mating in Captivity is a sensational book that will transform the way you live and love.

Why We Build

Author: Rowan Moore
Publisher: Harper Design
ISBN: 9780062277565
Format: PDF, Kindle
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We are living in one of the most dramatic periods in modern architectural history: a time when cityscapes are being redrawn on a yearly basis, architects are testing the very idea of what a building is, and whole cities are invented overnight. In this bold and wide- ranging new work, Rowan Moore—former director of the Architecture Foundation, now a leading architecture critic—explores the reasons behind these changes in our built environment, and how they change the way we live in the world. Provocative and personal, iconoclastic and transforming, Why We Build is that rarest of things: a book about architecture that is also, on every page, a book about people—those chosen few who design buildings, and the rest of us, who use them every day.

Sexual Desire

Author: Roger Scruton
Publisher: A&C Black
ISBN: 9780826480385
Format: PDF, Kindle
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Beginning from purely philosophical premises, and ranging over human life, art and institutions, the author surveys the entire field of sexuality. Dissatisfied with puritanism and permissiveness, he argues for a radical break. Upholding traditional morality - his argument gravitates to that which is consoling in the experience of sexual love.