Beyond the Pale

Author: Ken Grossman
Publisher: John Wiley & Sons
ISBN: 1118235576
Format: PDF
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Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

Beyond the Pale

Author: Ken Grossman
Publisher: John Wiley & Sons
ISBN: 1118007360
Format: PDF, Kindle
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The author chronicles his career in the brewing industry, discussing his youthful adventures in homebrewing, the experiences that fed his curiosity, and the path that led to his founding Sierra Nevada Brewing Co. in 1980.

Hops and Dreams

Author: Robert Stacey Burton
Publisher: Heidelberg Graphics
ISBN: 9781935807018
Format: PDF, ePub, Mobi
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"On November 15, 1980, two young homebrewers opened a microbrewery in northern California. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader of the craft brewing revolution. This is the story of the company's rise to success"--Provided by publisher.

Brewing Up a Business

Author: Sam Calagione
Publisher: John Wiley & Sons
ISBN: 9781118061879
Format: PDF, ePub, Docs
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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

The Craft of Stone Brewing Co

Author: Greg Koch
Publisher: Ten Speed Press
ISBN: 1607740567
Format: PDF, Mobi
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Since its inception in 1996, Stone Brewing Co. has been the fastest growing brewery in the country—Beer lovers gravitate to its unique line-up which includes favorites such as Stone IPA and Arrogant Bastard Ale. This insider's guide focuses on the history of Stone Brewing Co., and shares homebrew recipes for many of its celebrated beers including Stone Old Guardian Barley Wine, Stone Smoked Porter, and Stone 12th Anniversary Bitter Chocolate Oatmeal Stout. In addition, it features recipes from the Stone Brewing World Bistro & Gardens like Garlic, Cheddar, and Stone Ruination IPA Soup, BBQ Duck Tacos, and the legendary Arrogant Bastard Ale Onion Rings. With its behind-the-scenes look at one of the leaders of the craft beer scene, The Craft of Stone Brewing Co. will captivate and inspire legions of fans nationwide.

The Northern California Craft Beer Guide

Author: Ken Weaver
Publisher: Cameron
ISBN: 9781937359164
Format: PDF, Docs
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Over the past thirty-plus years, the beer industry in the United States has slowly transformed itself from the butt of international jokes (courtesy of Prohibition and the subsequent dominance of mass-produced, lifeless lagers) to the most innovative and delicious craft beer culture on the planet. No region of the country has been more influential in helping shape and inspire the craft beer movement than Northern California. Following Fritz Maytag's revitalization of San Francisco's Anchor Brewing in the mid-1960s and the establishment of New Albion Brewing Company in Sonoma in the decade afterward, current brewing innovators such as Sierra Nevada Brewing Company and Russian River Brewing continue to ensure that there's never been a better time or place to seek out great beer. The Northern California Craft Beer Guide is the definitive handbook to the artistry, people, and culture of the region's craft beer scene. Beer writer Ken Weaver and photographer Anneliese Schmidt have invested months of precious drinking time into visiting the furthest corners of Northern California and tasting everything the region has to offer - from the latest Belgian-style beers coming out of Arcata to the newest beer-centric burger joint in Santa Cruz, to the phenomenal brews of Central Valley nobody's ever heard of -- to create a guide that does this beer scene justice. Encompassing breweries, beer bars, restaurants, bottle shops, and homebrew shops (as well as plenty of other people and places that were just too cool to leave out), The Northern California Craft Beer Guide is a collection of over three hundred entries and topics highlighting the very best the region has to offer.

Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 9781118046234
Format: PDF, Kindle
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What do you get when you cross a journalist and a banker? A brewery, of course. "A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement." —Michael Jackson, The Beer Hunter(r) "An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!" —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School "Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!" —Norm Brodsky, Senior Contributing Editor, Inc. magazine "Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too." —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth "Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale." —Ken Grossman, founder, Sierra Nevada Brewing Co.

The Brewer s Tale A History of the World According to Beer

Author: William Bostwick
Publisher: W. W. Norton & Company
ISBN: 0393245985
Format: PDF, Kindle
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Winner of 2014 U.S. Gourmand Drinks Award • Taste 5,000 years of brewing history as a time-traveling homebrewer rediscovers and re-creates the great beers of the past. The Brewer’s Tale is a beer-filled journey into the past: the story of brewers gone by and one brave writer’s quest to bring them—and their ancient, forgotten beers—back to life, one taste at a time. This is the story of the world according to beer, a toast to flavors born of necessity and place—in Belgian monasteries, rundown farmhouses, and the basement nanobrewery next door. So pull up a barstool and raise a glass to 5,000 years of fermented magic. Fueled by date-and-honey gruel, sour pediococcus-laced lambics, and all manner of beers between, William Bostwick’s rollicking quest for the drink’s origins takes him into the redwood forests of Sonoma County, to bullet-riddled South Boston brewpubs, and across the Atlantic, from Mesopotamian sands to medieval monasteries to British brewing factories. Bostwick compares notes with the Mt. Vernon historian in charge of preserving George Washington’s molasses-based home brew, and he finds the ancestor of today’s macrobrewed lagers in a nineteenth-century spy’s hollowed-out walking stick. Wrapped around this modern reportage are deeply informed tales of history’s archetypal brewers: Babylonian temple workers, Nordic shamans, patriots, rebels, and monks. The Brewer’s Tale unfurls from the ancient goddess Ninkasi, ruler of intoxication, to the cryptic beer hymns of the Rig Veda and down into the clove-scented treasure holds of India-bound sailing ships. With each discovery comes Bostwick’s own turn at the brew pot, an exercise that honors the audacity and experimentation of the craft. A sticky English porter, a pricelessly rare Belgian, and a sacred, shamanic wormwood-tinged gruit each offer humble communion with the brewers of yore. From sickly sweet Nordic grogs to industrially fine-tuned fizzy lager, Bostwick’s journey into brewing history ultimately arrives at the head of the modern craft beer movement and gazes eagerly if a bit blurry-eyed toward the future of beer.

Beer for Pete s Sake

Author: Pete Slosberg
Publisher: Brewers Publications
ISBN: 9780937381632
Format: PDF
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Traces the development of Pete's Brewing Company from homebrewed beer to Inc. 500 company