Advertising

Author: Andy Tibbs
Publisher: Routledge
ISBN: 1135260842
Format: PDF, Mobi
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‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?

Creativity and Advertising

Author: Andrew McStay
Publisher: Routledge
ISBN: 1135045313
Format: PDF, ePub, Docs
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

Design for Media

Author: Di Hand
Publisher: Routledge
ISBN: 1317864018
Format: PDF, Docs
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This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ‘how to’ Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour ‘How to’ sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.

Careers in Advertising and Public Relations

Author:
Publisher: WETFEET, INC.
ISBN: 1582078157
Format: PDF, Kindle
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Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

REPLY ALL and Other Ways to Tank Your Career

Author: Richie Frieman
Publisher: Macmillan
ISBN: 1250037263
Format: PDF, Docs
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Frieman, host of the "Modern Manners Guy" podcast on the Quick and Dirty Tips network, wants to help his fellow young professionals navigate the waters of office life and create a hazard-free career. His approach alternates between the buddy-buddy and tough love approach: "Say it with me: The world doesn't owe me anything." Complete with tips from celebrities and successful businesspeople, such as the cofounder of Warby Parker and the owner of Magnolia Bakery, the author covers job interview etiquette, the art of making a good impression, the best way to handle a first day on the job, dealing with co-workers and office politics, socializing at work, handling social media at work, not losing it at work events, business travel etiquette, and workplace relationships.

The Career Lattice Combat Brain Drain Improve Company Culture and Attract Top Talent

Author: Joanne Cleaver
Publisher: McGraw Hill Professional
ISBN: 0071791701
Format: PDF, Kindle
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Reroute your career path for better, faster, longer-lasting success “If you’ve been waiting for your HR department to plan out your next career move, you’ll be stuck waiting forever. Joanne Cleaver explains why the career matrix is what you need to succeed. It’s valuable information that most HR departments aren’t ready or able to give you.” —Suzanne Lucas, the Evil HR Lady, evilhrlady.org “ As Cleaver insightfully writes, the traditional career ladder is dead. To stay relevant, workers need to become nimble, enterprising, and far more professionally connected than their pre-recession counterparts. Essential reading for anyone who wants to stand out in today’s highly competitive business world.” —Michelle Goodman, author of The Anti 9-to-5 Guide and My So-Called Freelance Life “In post-recessionary Corporate America, the ladder is becoming a thing of the past. You need to think of your career in a new way, a way in which you are constantly focused on acquiring new and honing existing skill sets to remain marketable and competitive. Using Joanne Cleaver’s Career Lattice’s prescription of group-centered coaching and mentoring, you’ll get by with a little help from your friends.” —Alexandra Levit, author of Blind Spots: 10 Business Myths You Can’t Afford to Believe on Your New Path to Success OVER IS THE NEW UP. Thanks to the rise of global labor, increasing automation of job functions, and the flattening of workplace organizations, the traditional corporate ladder is gone—and we’ll probably never see it again. For smart, talented, motivated workers, this is the best career news to emerge in a long time. Instead of following the path of predetermined corporate hierarchies, you need to design a more flexible career path. It’s called the Career Lattice, and it’s about adding new skills to current abilities—while letting go of things that are no longer relevant. It’s about evolving. It’s about embracing change. In The Career Lattice, career consultant and business journalist Joanne Cleaver gives you the insight, information, tools, and best practices you need to: Invest in the best training or continued education for your future goals Make smart lateral moves now to help you make upward moves later Network more strategically than ever See possibilities down the road that would otherwise have escaped you The Lattice is both more stable and more dynamic than the linear career ladder. No matter your age or career stage, latticing equips you to make your move into emerging jobs or careers in all industries with more speed, skill, and confidence than your competitors. It isn’t your father’s world of business anymore. Linearity is out; flexibility is in. The Career Lattice is what you need to make the smartest possible career decisions in a completely transformed world of business.

Careers in Advertising

Author: Eva Lederman
Publisher:
ISBN:
Format: PDF, Kindle
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Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? In Careers in Advertising, experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as: Account Management at TBWA/Chiat Day The Creative Department at Grey Advertising The Media Department at FCB/Leber Katz Partners The Research Department at Leo Burnett New Business at Ogilvy and Mather Worldwide The Traffic Department at Adler Boschetto Peebles & Partners Interactive Advertising at Thunder House Online Marketing A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm. Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.

Advertising and Anthropology

Author: Timothy de Waal Malefyt
Publisher: A&C Black
ISBN: 0857852043
Format: PDF, Docs
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Power Etiquette

Author: Dana May Casperson
Publisher: AMACOM
ISBN: 0814437575
Format: PDF, Docs
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No-nonsense guidance to a crucial set of personal career skills. Can table manners make or break a megamerger? Can a faxing faux-pas derail a promising business relationship? Can an improper introduction cost you a client? Can manners (or lack of them) really kill a career? Absolutely. In an era when companies are competing on the basis of service, manners are much more than a social nicety — they're a crucial business skill. In fact, good manners are good business. This no-nonsense “manners reference” refreshes readers on everyday etiquette and makes sure they're on their best behavior. It provides quick guidance on such pertinent and timely topics as: * telephone and e-mail etiquette * table manners *grooming and business dress * written communications * gift giving * resumes and interviews * making introductions * public speaking * networking, and more.